While there are some differences between what men and women look for in an employer and a job, the majority of recruiters feel that they are not worth dwelling upon. A slightly higher number of women (90%) than men (84%) place a priority on work-life balance, though both genders rank this as their number one career goal. Both genders (79% female, 80% male) want an intelletually challenging job, but 73% of males (compared with 60% of females) hope to become leaders in their organizations. Male or female, financial rewards no longer crack the top five employee motivators:
1. Customer orientation (desire to make customers happy)
2. Achievement (desire to work in a goal-oriented and challenging work environment)
3. Inspiration (desire to inspire others through one's work)
4. Identity & Purpose (desire to work in an organization that is in line with one's values)
5. Fun & Enjoyment (desire to work in a corporate culture that is inherently entertaining)
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